Tailor metrics for different audiences

Different stakeholders need different levels of metric detail:

• Executives focus on high-level business outcomes and strategic alignment, requiring concise summaries with clear implications.
• Middle managers need operational metrics that connect their team's work to broader goals. They benefit from both trend data and specific action points to guide their teams.
• Individual contributors like developers, designers, and content writers require granular metrics directly related to their daily work. They need context explaining how their contributions affect team and company goals, with metrics that provide immediate feedback on their efforts.

Metric tailoring builds trust and improves decision-making across organizational levels. It transforms numbers into relevant information that resonates with each audience's priorities and responsibilities.^[1] Before sharing metrics, ask yourself: "What decisions will this person make with this information?" Then present only data that directly supports those decisions.