From bottlenecks to OKRs

Bottleneck metrics provide the perfect foundation for creating focused objectives and key results (OKRs). Identifying your product's primary constraint gives you a clear target for your most important objective.

Start by determining which AARRR stage presents your biggest bottleneck, then craft an objective aimed at removing that constraint. For example, if activation is your bottleneck, your objective might be "Create an intuitive onboarding experience that quickly delivers value to new users."

Your key results should directly measure improvement in the bottleneck metrics. Following our activation example, key results might include "Increase completion of key onboarding actions from 40% to 60%" or "Reduce time to first value from 3 minutes to 30 seconds." Create OKRs that focus on outcomes (what impact you want to achieve) rather than outputs (what features you'll build) to maintain flexibility in how you solve the bottleneck.