Evaluation criteria for the audit

The evaluation criteria for a content audit focus on industry best practices to ensure your content is effective and user-friendly. They include:

• Plain language: Avoid jargon and complex words. Use everyday language instead. For example, say "buy" instead of "purchase" and "use" instead of "utilize."
• Clear headings and subheadings: Help users navigate content quickly by using descriptive headings and subheadings.
• Link text: Ensure link text is clear and descriptive, so users know what to expect when they click.
• Chunking and white space: Break up large blocks of text and use ample white space to improve readability and user experience.
• Bold text: Highlight main ideas and key points with bold text to draw attention.
• Bullets and numbered lists: Organize information into bullets and numbered lists for easy scanning.
• Contrast: Ensure good contrast between text and background for better readability, especially for users with visual impairments.
• Embedded text in images: Avoid placing text within images to maintain clarity and accessibility.
• Auto-play videos: Disable autoplay to give users control over media playback and improve page load times.^[1]