A logo is a crucial navigation component on websites. It communicates which site users are on and facilitates easy navigation. The logo should always be clickable, linking directly to the homepage. This feature allows users to quickly return to the starting point, providing a fresh start if they get disoriented or want to switch tasks.

Commonly, logos are found in the top left corner. This placement is highly familiar to users, and straying from this pattern can impair the user experience. For example, right-aligned logos have been shown to hurt brand recall. According to the study, users are 6 times more likely to fail to navigate to the homepage in a single click when the logo is centered versus left-aligned.^[1]