Communication patterns

Communication strategy matches the right message with the right delivery method for each stakeholder group. It's about being clear, relevant, and efficient with updates and information sharing.

For each stakeholder group, determine three key aspects:

• What they need/want to know: focus on information relevant to their role and interests
• When they need/want to know it: from real-time updates to periodic summaries
• How they prefer to receive it: whether through emails, meetings, or formal reports

Promoters typically benefit from regular face-to-face meetings and detailed briefings. Latents need concise emails highlighting key decisions and impacts. Defenders appreciate regular project updates through team meetings or newsletters. Apathetics can stay informed through general organizational communications.

Remember that good communication is two-way. Plan not just to share information but also to gather feedback and respond to questions from different stakeholder groups.