Gamification is designed to keep users coming back, making your app more engaging and fun. When encountering elements like challenges and rewards, users tend to want to interact with the app repeatedly. This repetition helps users learn and get better at using the app. For example, a language learning app might reward users with a badge for maintaining a learning streak, practicing every day for a week. As they encounter the content more often, their skills and knowledge grow. Additionally, techniques such as push notifications can remind users to engage with the app regularly, reinforcing the habit. Features like progress tracking and leaderboards also play a crucial role in maintaining user engagement.