Bundling and packaging strategies

Product bundling combines multiple offerings into packages that provide more value than individual purchases. Smart bundling increases average order values, simplifies buying decisions, and can hide the true cost of expensive items. Microsoft Office pioneered this by bundling Word, Excel, and PowerPoint.

Pure bundling forces customers to buy the complete package, while mixed bundling offers both individual and bundled options. Cross-product bundles combine different product types, like Amazon Prime mixing shipping, streaming, and shopping benefits. Each approach serves different strategic goals.

Effective bundles share common user needs or use cases. They should offer genuine savings while maintaining healthy margins. The key is understanding which products complement each other in customer workflows and pricing the bundle to feel like a no-brainer compared to individual purchases.