Offer payment methods

According to studies by the Baymard Institute, your website or mobile app should provide as many payment methods as you can if you sell internationally and don't want your users to have any trouble paying for your product/service.^[1] However, it's true that seeing too many unnecessary payment options confuses users and causes choice paralysis. So what's the best solution?

Learn your audience and provide a range of payment options that are relevant to them. For example, credit cards are becoming less dominant in many countries like Germany, Russia, and China. If you don't sell to the UK, there's no point in offering BACS Direct Debit payment options.