Ethical personalization

Personalization uses data about user behavior, preferences, or context to tailor their experience. Unethical personalization manipulates users through targeted vulnerabilities or creates filter bubbles that limit their exposure to diverse perspectives.

The line between helpful and exploitative depends on intent and transparency. Recommending project templates based on someone's industry helps them work efficiently. Targeting ads for luxury items to users who've shown impulsive buying patterns exploits their tendencies. Personalizing content to reinforce existing beliefs without exposure to alternative viewpoints creates echo chambers.

Ethical personalization gives users control and visibility. They should understand what data you're using and why, with options to adjust or disable personalization. Avoid using sensitive attributes like financial vulnerability, emotional state, or health conditions for targeting without explicit consent. Consider whether your personalization helps users achieve their goals or nudges them toward actions that primarily benefit your metrics.