UX

User experience or UX refers to how users interact with or experience a product, system, or service. Don't confuse user experience with customer experience (CX), which takes care of customers to have a delightful interaction with a brand throughout the buyer's journey.^[1]

It's also important to distinguish the total user experience from the user interface (UI). As an example, consider a website with movie reviews. The UI for finding films might be perfect. However, if the database only contains blockbusters while users are looking for independent films, this will result in a poor user experience. By conducting user research and analyzing user behavior, user experience addresses users' needs and pain points to create intuitive, functional, and useful products.