Use active voice

While passive voice has its place in language, active voice often creates a more direct and engaging connection with the reader. Consider the two statements: “You did a great job,” and “A great job was done by you.” Both convey the same message, but the first, written in active voice, is much more natural and easier to read.

Active voice places the subject at the beginning of the sentence, leading the action, whereas passive voice emphasizes the object or the result of the action. In UX copy, the active voice helps create a sense of immediacy and involvement, enhancing the user’s connection with the content.

When you craft instructions, notifications, or any other user-facing text, try to frame them in active voice. It fosters clearer communication and reflects a more conversational tone that resonates with users.