Color palette

In digital design, a color palette is more than just a random collection of hues — it's a well-curated set of colors designed to evoke specific moods or feelings.

Using a consistent color palette not only adds a cohesive look but also infuses your product with a distinct personality. This helps in unifying diverse products under a single brand, offering users a familiar visual cue or touchpoint.

Designers don't always need to create a palette from scratch. If a product or service has been around for a while, chances are there's already a brand book in place to kickstart the design process.