Format harmony
From Greek sculptors to early typographers, people have long searched for perfect proportions. That search led to the Golden Ratio (1:1.618), derived from the Fibonacci sequence.[[1] The Golden Ratio brings harmony and structure to your designs. It gives them a certain sense of artistry. They’re also more appealing to the human eye. In fact, we may be biologically hardwired to prefer structures that follow this rule.[2]
References
- Sense of Beauty Partly Innate, Study Suggests | livescience.com



