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Creating priority frameworks for findings

After identifying design patterns and problem areas, you need a structured approach to determine which issues to address first. Priority frameworks help transform subjective opinions into objective decisions based on clear criteria.

A strong prioritization framework balances multiple factors:

  • Business impact: How does this issue affect key metrics like conversion, retention, or revenue?
  • User impact: How severely does the problem disrupt user experience or prevent task completion?
  • Implementation effort: What resources, time, and technical complexity would be required to fix it?
  • Strategic alignment: How does addressing this issue support broader product or company goals?

Start by establishing rating scales for each factor (typically 1-5) and scoring each identified problem. Calculate a priority score using a weighted formula that reflects your organization's values. For example, you might weigh user impact more heavily than implementation effort.

Visualize your prioritized issues using frameworks like:

  • Impact/effort matrices
  • RICE scoring (Reach, Impact, Confidence, Effort)
  • MoSCoW method (Must have, Should have, Could have, Won't have)
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