Creating priority frameworks for findings
After identifying design patterns and problem areas, you need a structured approach to determine which issues to address first. Priority frameworks help transform subjective opinions into objective decisions based on clear criteria.
A strong prioritization framework balances multiple factors:
- Business impact: How does this issue affect key metrics like conversion, retention, or revenue?
- User impact: How severely does the problem disrupt user experience or prevent task completion?
- Implementation effort: What resources, time, and technical complexity would be required to fix it?
- Strategic alignment: How does addressing this issue support broader product or company goals?
Start by establishing rating scales for each factor (typically 1-5) and scoring each identified problem. Calculate a priority score using a weighted formula that reflects your organization's values. For example, you might weigh user impact more heavily than implementation effort.
Visualize your prioritized issues using frameworks like:
- Impact/effort matrices
- RICE scoring (Reach, Impact, Confidence, Effort)
- MoSCoW method (Must have, Should have, Could have, Won't have)