Offer options for support

Anxiety often intensifies when users feel stuck or unsure about completing critical tasks in digital interfaces. Multiple, clearly visible support options help users feel more secure, knowing help is readily available when needed.

Contact options should accommodate different comfort levels and communication preferences. While some users may prefer the immediacy of live chat, others might feel more comfortable with email's asynchronous nature. Clear pathways to support should appear contextually where users are most likely to need help. For example, placing chat widgets near complex forms or displaying help documentation alongside technical features reduces the friction in seeking assistance.

Support channels should maintain consistency in tone and accessibility across all touchpoints. Help documentation (like FAQs) should use clear, empathetic language and avoid technical jargon. For phone support, providing expected wait times and callback options gives users more control over their support experience. Including brief descriptions of what each support channel offers helps users choose the most appropriate option for their needs.