Differentiate login and signup
Failing to differentiate between login and signup may create confusion for users. They could end up trying to log in with the registration form or vice versa. Frustrating your users definitely won’t lead to higher conversion rates. To prevent this, use separate pages for logging in and signing up.
Make sure users understand how to switch between pages. Place the "Don't have an account? Sign Up" text below the form, so it's easy to spot but doesn't steal users' attention from the main content.
Pro Tip: Make sure the signup and login forms link to one another so that it’s easy for users to switch between the two functions.



