Give users a reason to grant permissions

According to a study from the Nielsen Norman Group, users are 12% more likely to provide permissions when given a reason to do so (even if that reason isn’t particularly clear). And when that reason is compelling? It can increase the likelihood by 81%.^[1]

Clearly, giving users a compelling reason to grant your app permissions is vital to having them do so. Use plain, descriptive language to tell them exactly what the most important benefits are to granting permissions, and assure them the privilege won’t be abused.