Use plain language
Users are more likely to grant permission if they’re given the reasoning behind why the app needs that permission and how it will use it.[1] And yet so many developers don’t take advantage of the ability to create custom permission requests that explain that reasoning.
Take the time to write microcopy that provides a clear and straightforward explanation. Users usually don't fully read permission text — they scan. So use plain language and keywords that capture attention and provide meaning.
Pro Tip: Write in active voice as it implies action and helps users more intuitively understand who should act: you or them.
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