Attraction

Research shows that warm colors like red, orange, and yellow are seen as attractive, and there are a couple of reasons why. One idea is that this attraction comes from evolution. For example, some monkeys show red areas on their bodies to attract mates, which might explain why humans also find these colors appealing.^[1]

Another idea is that we link warm colors with feelings of comfort and closeness. When we were babies, we often felt warm when being held by our parents, creating a connection between warmth and positive emotions. Studies even show that people perceive others as friendlier when holding something warm, like a hot drink.^[2]

For designers, this means using warm colors can make apps and websites feel more inviting and help users feel connected, especially in social or dating apps.