Alarming colors
If asked to name the first color that comes to your mind when you hear the word "alarming," you're likely to say "red." Among many cultures, red stands for blood, fire, anger, and even rage. Notably, the expression "see red" is based on our physical reaction when we're upset — our blood pressure rises, making our face and neck turn red.[1]
Red is fantastic for warnings and drawing attention but use this color thoughtfully only for critical information to avoid alarming users unnecessarily.
Pro Tip: Responses to colors like red often depend on past experiences and cultural influences. Take a moment to consider how your experiences shape your reaction to this color.
References
- Anger as “seeing red”: Evidence for a perceptual association | Taylor & Francis