Step 1: Pick a base color

Imagine you've been tasked with creating an eye-catching color palette for a fun, colorful, high-end fashion brand. The first step is to choose a base color. If the client hasn't provided any color preferences or brand guidelines, consider these options:

• Evaluate competitors: Check out the color palettes of existing brands in the fashion industry.
• Find inspiration: Browse platforms like Dribbble or Behance for fresh ideas.
• Compile your ideas: Create a mood board with images and illustrations that reflect the brand's vibe.
• Consider color psychology: Think about the emotions and associations you want users to connect with the brand.

For this project, bright purple could work as the base color since it symbolizes creativity, luxury, individualism, and mystery. While it can have a spiritual feel, it also brings positive and vibrant energy.^[1] Ensure that the base color isn’t too saturated or dark, as this might evoke the wrong emotions or turn users away.