Color palettes associated with holidays

Although there are cultural differences in holiday associations, it's also important to remember how colors affect moods or evoke particular memories or feelings among many users.

Specific shades of red and green may be associated with Christmas time and its attributes like Christmas trees, red stockings hanging over the fireplace, beautiful evergreen wreaths, candy canes, and mistletoe.

Similarly, in China and other Asian cultures, the color red is prominently associated with the Lunar New Year, symbolizing luck, prosperity, and joy. Red lanterns, envelopes filled with money, and festive decorations are all emblematic of this holiday.^[1]

When selecting a color palette, keep these associations in mind and make sure to pick hues that promote the feelings you would like users to have when they see your product.