Don’t rely on AI tools solely

While AI can speed up routine tasks, there are areas in design where you should be cautious. For example, when crafting user personas or mapping user journeys, relying on AI can lead to generic or inaccurate results. These tasks require deep empathy and a real understanding of your users’ needs and behaviors.

Another area is creating brand guidelines or setting a visual identity. AI may suggest color combinations or generate quick layouts, but it cannot capture the unique story or values behind a brand. This is where your personal insight and experience matter most.

You should also be careful when using AI to write microcopy or error messages. AI might produce text that sounds correct, but it often misses the subtle tone or clarity needed for a specific context. Always review and refine AI-generated copy to ensure it fits your product and audience.

Use AI to handle repetitive or technical tasks, but take the lead on anything that needs creativity, empathy, or a deep understanding of context.