Add a human touch

Adding a personal touch makes AI-generated content feel more relatable and engaging for readers. This helps build a real connection, which can lead to greater trust and loyalty. Still, it is important to remember that there is a fine line. Users should always know they are interacting with AI-generated content. While it is good to make the language warm and friendly, we should not give the impression that users are talking to a real person when they are not.

To achieve this, consider these tips:

• Use empathy and emotional language to show sincerity and understanding.
• Adapt your content to fit the unique preferences and needs of your audience. This shows you care about their experience.
• Share real-life stories or examples that help readers connect on a personal level.
• Invite feedback, comments, and interaction to create a sense of community and active engagement.
• Keep a consistent brand voice and tone that matches your organization’s values and personality.
• When it fits, add a personal signature or note to show a human touch, but always make it clear the content is created by AI.