Vague summaries and recommendations

Because they lack the contextual understanding that humans possess, AI user research tools can produce vague summaries and recommendations. For instance, when analyzing user feedback on a mobile app, an AI tool might generate a general recommendation like, "Improve user experience." This suggestion lacks specificity, making it challenging for the design team to take actionable steps.

In contrast, a human researcher could provide a more detailed recommendation after understanding the context of the feedback. They might suggest, "Simplify the app's login process to reduce user friction during onboarding."