Course description

Master the essentials of product discovery to create solutions that truly meet customer needs and drive business outcomes.

What you’ll learn with Product Discovery

  • Adopt a continuous discovery mindset — Learn how to continuously gather and apply customer insights to drive product decisions and stay aligned with business outcomes.
  • Master customer interview techniques — Understand how to conduct effective customer interviews that reveal real needs, pain points, and opportunities for innovation.
  • Outline and prioritize opportunities — Gain the tools to clearly define and prioritize product opportunities, so you focus on the right problems and deliver impactful solutions.
  • Test assumptions and validate ideas — Explore assumption testing techniques and prototyping methods that help you validate product ideas early, saving time and resources.
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FAQs

  • What is the Product Discovery course about?

    The Product Discovery course is designed to teach you how to systematically uncover customer needs, align product decisions with business goals, and test assumptions early in the development process. You'll learn how to apply a continuous discovery mindset, conduct effective customer interviews, define opportunities, prioritize solutions, and validate ideas through prototyping. The course helps bridge the gap between user insights and actionable product strategies, empowering you to create products that truly deliver value.

  • Why do I need to take the Product Discovery course?

    If you're involved in building products—whether you're a product manager, designer, or entrepreneur—this course is essential for ensuring your product decisions are grounded in real customer needs and strategic business outcomes. It will help you avoid the costly mistakes of building features nobody wants and enable you to validate ideas before heavy investment. You'll also gain practical skills to lead your team through the discovery process, from opportunity identification to testing solutions, ensuring your team is always working on what truly matters.

  • What knowledge should I have prior to taking this course?

    While no advanced technical knowledge is required, it's helpful to have a basic understanding of product development or user experience (UX) design. If you're new to these areas, we recommend taking courses like UX Design Foundations, Design Thinking, or UX Research to build a solid foundation. Familiarity with how products are built, an interest in customer research, and a general understanding of business goals will enhance your learning experience in the Product Discovery course. This course is suitable for both beginners looking to dive deeper into product discovery and experienced professionals aiming to refine their skills in continuous discovery and assumption testing.

  • What are the pricing options for the course?

    For new learners, the first level of each course is available free of charge! This allows you to experience the course without any initial investment.


    However, if you're seeking a deeper and more comprehensive learning journey, we recommend our Pro Membership. With this subscription, you gain full access to all our courses, which includes additional lessons, engaging design briefs, and thorough assessments.


    Additionally, Pro Membership entitles you to receive a certificate upon completion of a course and personalized feedback from experts for all your challenge submissions. To explore the pricing details and find the best plan for your learning needs, please visit our pricing page.

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