Guto Russo

Hello! My name is Guto and here's my journey of transitioning from an advertising art director to a UX/UI designer.

As an advertising art director, I thrived on creating visually impactful campaigns for diverse brands. However, my passion for user-centric design and creating meaningful experiences led me to a transformative career shift.Embracing this new path, I immersed myself in UX/UI design, developing my skills in user research, information architecture, and prototyping. 

My background as an art director complemented my approach, empowering me to craft intuitive interfaces that captivate and delight users. Throughout my career, I have collaborated with cross-functional teams and clients, translating ideas into engaging digital experiences.