Daniel Avilés Cruz

Daniel is a user experience senior ux/ui designer.

He has experience in ux design, design thinking, user centered design, ux research, ui design, project management, strategic planning & client relationship management. He has an eagle-eye for detail that go beyond aesthetic excellence, this helps him serving as a design leader and creative director.

He has proficiency developing foundational processes, to maintain visual consistency through design systems. Daniel concentrates his focus on learning about his client’s business objectives and their users’ needs/pains to create tailored ux solutions that undergo extensive validation through usability testing.

Daniel has strong analytical and problem-solving skills, is highly empathetic to user’s needs, and is a strong communicator who enjoys dealing with clients and stakeholders. Daniel has experience in industries such as services, retail, technology, hospitality, and consumer products.