Vincent Nania

Strategist and designer for American Eagle & Aerie experiences, including buy online pick up in store, returns, ship to home, customer self-service, and help experiences. Focus on creating user-centric solutions that enhance the overall customer journey.

Lead and mentor a team of UX designers and researchers, fostering a collaborative and growth-oriented environment that empowers designers with autonomy and decision-making responsibilities, encourages continuous learning, and promotes their excellence through opportunities to present work to senior leaders.

Inform product roadmap by conducting internal and cross-market research, designing innovative solutions that align with company strategies and drive business growth.

Facilitate internal story mapping sessions and workshops to identify business and customer goals, resulting in actionable, data-driven requirements and strategic roadmaps.

Conduct usability testing to validate designs and identify customer pain points, ensuring solutions are user-friendly and effective before development kickoff.

Collaborate with the Chief Digital Officer, Senior VP of eCommerce, product managers, and customer insights team to define and implement a cohesive digital strategy.

Build relationships with cross-functional partners, representing design thinking throughout project lifecycles to ensure alignment with business objectives.

Lead designer for American Eagle / Aerie's digital returns, fulfillment and self-service experiences, including buy online pick up in store, returns portal, instant credit, item-level fulfillment, self-service and help.

Facilitate internal story mapping sessions and workshops to identify business and customer goals, resulting in actionable, data-driven requirements and roadmaps.

Design and run diary studies to find commonalities across customer journeys to assess motivation, emotion and behavior at each step.

Conduct usability testing to validate designs and isolate customer pain points prior to development kickoff.

Coordinate in-person "shop-alongs" with customers to understand contextual nuances of in-store / omni-channel experiences such as buy online pickup in store.

Build relationships with cross-functional partners to represent UX through project lifecycles.

Design useful, delightful and simple omni-channel experiences for digital and in-store American Eagle and Aerie customers across the world.

Collect customer feedback to identify values, triggers and pain points to be used for future product design ideation and improvement.

Engage with internal stakeholders to understand business goals and how they might serve the customer while growing the business.

Materialize business processes by creating customer-centered service blueprints, customer journey maps, workshop synthesis and other artifacts for stakeholder level-setting and socialization.

Provided front-end analysis on UI and UX design for existing websites, mobile apps, and other various interactive assets

Created sketches, wireframes, site maps, user flow documentation/diagrams, story boards, mind maps, and interactive HTML/JavaScript experiences for new websites, mobile apps, and other various interactive assets

Worked closely with developers to provide input on design implementation

Conducted user tests to collect and implement direct feedback on system usability

Mediated communication and defined goals between system developers and business-side stakeholders of internal information systems

Elicited features and requirements for the company's web-based subsystems

Developed front end of the newly-initiated Centralized Online Accounts system

Planned and execute a project with five other interns regarding E-Commerce and Online Strategy initiatives

Contributed UX/UI design concepts and research support for a mobile app called CourseMIRROR, which handles student feedback on course instruction in large auditorium engineering courses and makes it accessible to professors via natural language processing

Oversaw and managed the efforts of team's undergraduate personnel by introducing research models, conveying research goals, and tracking progress

Co-authored research paper regarding science and engineering learning to support team analysis of educational technology and collaborative learning models

Edited research articles and grant proposals written by international colleagues

Developed intuitive research models for documenting effects of educational technology and software implementation in low-income school districts

Reviewed passive, active, constructive, and interactive classroom settings to seek optimal material presentation

Collaborated with other undergraduate research assistants to find existing publications which supported the team’s research efforts

Communicated various results to supervisors and other research assistants on the team

Assisted securities division VP in distributing and managing the workforce diversity program within the department

Contacted imminent new hires across the globe regarding training program prerequisites

Organized and coordinated the new hire training program within the division

Served as a liaison to new hires, answering administrative questions throughout the training process