User Personas for Social Media App

Persona 1: Emily Zhang – Fashion Content Creator

Research Methods:

1. Diary Study:
   • Why: Emily is visually expressive and posts regularly—diary studies reveal how she creates, edits, and posts over time.
2. 1-on-1 In-Depth Interviews:
   • Why: To dig into her thoughts on aesthetics, brand identity, and frustrations with current platforms.
3. Social Media Audit:
   • Why: Analyzing her current accounts helps understand her content strategies and what tools she's missing.

Interview Questions:

1. Walk me through your typical process for creating a fashion post.
2. How do you decide which platform to post on first?
3. What tools or features help you maintain your aesthetic?
4. What’s one thing you wish current platforms let you do creatively?
5. How do you measure whether your content is successful?

Persona 2: Luca Moreno – Travel Photographer

Research Methods:

1. Field Study:
   • Why: Luca is constantly on the move. Observing his content creation in a real travel setting gives insights into his flow and needs.
2. Photo Story Mapping:
   • Why: Mapping how Luca builds a travel narrative (visually + emotionally) reveals platform feature gaps.
3. Interviews:
   • Why: To explore deeper motivations, values, and frustrations without scripting his creative journey too tightly.

Interview Questions:

1. How do you typically document a new location or trip?
2. What role does storytelling play in your content?
3. What are the biggest limitations of social media when it comes to travel photography?
4. How do you keep your audience engaged between trips?
5. If you could build the perfect travel-sharing app, what would it do?

Persona 3: Maya Lewis – Wellness Blogger & Student

Research Methods:

1. Online Community Observation:
   • Why: To see how Maya interacts in safe spaces—what content resonates, what language she uses.
2. Card Sorting:
   • Why: Helps identify what content Maya prefers to share vs. avoid, based on emotional resonance.
3. Contextual Inquiry:
   • Why: Observing how she builds a post or a mood board helps us understand her content tone and intent.

Interview Questions:

1. How do you decide what parts of your life to share online?
2. What makes a space online feel “safe” to you?
3. How do you balance wellness content with being vulnerable?
4. Which platforms feel most emotionally supportive right now—and why?
5. What content or interactions make you feel burned out?