BeReal Persona: Sarah's Quest for Genuine Connections
This user persona was developed to represent the target audience for BeReal, focusing on authenticity and minimalism. The persona, Sarah James, reflects a user who values genuine connections and simplicity in social media. Key elements like her goals, pain points, and motivations were selected to align with BeReal’s core values, ensuring the platform meets the needs of users who seek a more authentic and straightforward experience.
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