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About This Project

This project focuses on designing a landing page for SWITCH, a fashion e-commerce platform, to address navigation challenges. Based on user research, the design improves product discovery with clear categories, strong visuals, and consistent navigation. The goal is to enhance usability and drive online purchases through a user-centered approach.

Overview

This project streamlines the online fashion shopping experience by addressing navigation challenges through a user-centered landing page design for SWITCH, enabling seamless product discovery and shopping for end-to-end users.

Project based on Study:

BARRIERS TO ONLINE PURCHASE: CASE STUDY CONSUMER BEHAVIOUR IN FASHION INDUSTRY E-COMMERCE

From :Taras Shevchenko National University of Kyiv

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competitor analysis:

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Tools used

Figma
Adobe Illustrator
Adobe Photoshop

From brief

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Reviews

1 review


Very well explained. But I think if you break down the images into small pices then it would be easier to read, and understand.


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