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For kunstgrasnet.nl, I passionately worked on redesigning the homepage and logo, employing my skills in UX research, UI design, and logo design. The result: a user-friendly, both mobile and desktop interface, seamlessly guiding the user.

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1 review


This is truly professional looking page with aesthetically pleasing design choices - the icons, the font, the imagery - and overall it hits all the marks of a compelling landing page!

You have a clear headline, which entices the user to try out a testing-package, which is a clear selling point. I am curious as to why the subheading is above the main heading. The CTA is bright and clearly states what the user will expect when clicking on it. I see you got three unique selling points of the service which works really well in the header area.

Love the logo, with the pink grass stem, its a nice contrast to the green. In the navigation it says "Hovenier?" and I wonder why the question mark is there. Maybe its clearer to say "Need a hovenier?" Or even, "Request a hovenier." Which will make it a clearer CTA.

Everywhere I see trust signals (like Trustpilot) and I see customer reviews as well as a photo of the support channels, this is brilliant. The entire pages makes me feel like this is a reputable business and the copy is also very persuasive. The brand style is also consistent throughout which really makes me feel like I'm dealing with a legit business.

I also enjoyed the team section, the dark green background with the blades of grass at the bottom - nice touch! I like how you play with the grass visual without making it boring, because grass isn't exciting, but people still want to see nice brand themes.

You've clearly crafted this well, and if ever I need "kunstgras" I would love to buy it on a site like this. Outstanding.

Hi Nicole, Thank you so much for your wonderful review of this project. It's been years since I designed this and when it was launched. It's awesome to see and hear that it's stil appreciated as a good design. The logo was something that I updated in the proces for them because the old logo simply did not "cut" it anymore. The Check/Tick resembles the grass and the color resembles it's artificial. Thanks again and it's reviews like these make me want to share more projects I've done.
Oh wow! Great to hear its live out there! I wonder if you still get metrics or feedback from it so you can follow its progress. I personally love the logo, but I guess a refresh is sometimes needed. And yes, keep at it, because simple yet elegant design solutions really do stand the test of time.

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