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Today, small business owners can be divided into three groups: those who make a profit (40% of all SMEs), those with moderate performance (30%), and those who experience losses (30%). A deeper look reveals that 95% of small businesses close within the first five years of opening, and over 50% close within just one year. These entrepreneurs are not industrious, persistent, or impatient; they simply do things incorrectly.

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1 review


Your project has a clear structure and a strong start, especially with the inclusion of the user-journey map, which shows good research thinking. However, the journey map is very hard to read at its current size, which reduces the impact of your insights.

I recommend uploading a larger, clearer version and adding a short explanation of how the findings shaped your design decisions. Including more UI screens or flow examples would also help reviewers understand how your research connects to the final solution.

Overall, a solid foundation that will feel much stronger with clearer visuals and more explanation.


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