Warm tone

A warm tone makes your product feel more approachable and relatable. There are several components to it.

Addressing people by their first names makes a message personal and warm. Studies show that hearing one's name causes brain activation and makes people more focused and attentive.^[1] Another factor is using contractions — for example, "you're" instead of "you are." Without them, things can feel robotic.

When to use a warm tone? Consider adding it to the onboarding tour, sign-up process, or on the home page to greet users whenever they enter your application or website.