Friendly tone

Have you ever had a friend that immediately makes you feel in good company? A friendly tone is generally a mix of several styles (welcoming, honest, respectful) that work together.

What makes a product sound friendly?

• Conversational approach — write the way you speak
• Informal and simple vocabulary
• Mostly using active voice
• Usage of personal pronouns like "you" and "we"
• Encouraging users to take actions with "let's" and using imperative forms ("Click it!")

We're big fans of the friendly tone here at Uxcel!