Twitter (X)

Another social media platform, another shade of blue. Like Facebook, Twitter initially opted for the path of least resistance by selecting the world's most likable color for their primary palette.

Accompanied by the Twitter bird, the classic blue and white color scheme was used to symbolize freedom, lightness, and the swiftness of short messages delivered as quickly as a flap of wings. Light colors further underlined the service's transparency and honesty.

Darker shades in the Twitter palette were intended to signify intelligence and trustworthiness — qualities essential for brands that manage personal and confidential data.