Typographic clichés involve fonts that are overused or too obvious for a specific topic. For instance, Papyrus is often used for "ancient" themes (especially Ancient Egypt), and Comic Sans is commonly used for humor. Relying on these choices can make your design feel unoriginal and uninspired.

How can you steer clear of these clichés? Take time to explore less obvious font options. If you instantly pick Lithos for a Greek restaurant, you’re likely falling into the cliché trap. Instead, look for typefaces that convey the message with more nuance and creativity.