Service designers create service systems that are a combination of products, people, and processes that work together to meet a customer's needs. Their job is to create efficient, effective, and customer-centric services. They do this by understanding users’ needs and designing the service experience accordingly.

Service designers typically work with a team that includes researchers, business analysts, and other stakeholders. They begin by conducting research to understand users’ needs and pain points. They may also analyze market trends, business goals, and the competitive landscape to inform their design decisions. Based on this research, they create service blueprints, which map out the different touchpoints in the service system and the interactions between customers and the service provider. They may also create user personas, customer journey maps, and service prototypes to test and refine their designs.

Throughout the design process, they work closely with stakeholders to ensure that the service system aligns with the organization's goals and vision. Once the service system is implemented, they continue to monitor and improve it based on customer feedback and changing business needs.