A brightly colored palette looks energetic. Bright colors work well when you need to attract attention or inspire energy, excitement, and happiness.^[1] To achieve this goal, use pure saturated colors without adding black, grey, or white.

You can amplify the effect by using triadic colors. For example, if you're starting with yellow, add magenta and cyan to create a vibrant palette that's full of energy.

This approach can be particularly effective for startup websites, productivity apps, online marketplaces, and tourism platforms.