Advocating for user-centered design is a key responsibility for a UX leader. It means pushing for design decisions that put the needs and experiences of users first. This approach helps in creating products that are intuitive, satisfying, and easy to use, leading to happier users and better business results. Here's how a UX leader can persuade a company that UX is important:

• Show the impact on business: Studies show that every $1 invested in UX brings $100 in return, that's an ROI of 9,900%.^[1] Sharing such stats can help convince the company of the value of UX.
• Share user feedback: Real user feedback can be a powerful tool. It provides concrete evidence of how user-friendly (or not) a product is.
• Use case studies: Show examples of companies that have benefited from user-centered design. This can be a compelling way to demonstrate the value of UX.

By advocating for user-centered design, a UX leader not only ensures the creation of better products but also contributes to a culture that values and respects users, which is beneficial for the entire company.