Trustworthy colors

Navy blue is widely used to convey trust, reliability, and professionalism. It is a popular choice for financial institutions and tech companies because it instills confidence and security​.^[1] 

Like blue, green is a color of nature and also signifies safety and peace — think of green on traffic lights.

White represents purity, simplicity, and clarity. It is frequently used in healthcare and technology to suggest cleanliness and straightforwardness.

Gray is seen as neutral and balanced, often representing professionalism and formality. Many corporate brands use gray to convey stability and maturity, which translates to trustworthiness.