What’s usability testing

Usability testing is the process of evaluating how easy it is to use a product, such as a website or an app, by watching real people operate it and gathering their feedback. The goal is to identify any problems or areas where the user experience can be improved.^[1] During a usability testing session, participants are typically asked to perform a set of tasks on the product being tested. At the same time, the researcher (a moderator of the study) observes and takes notes. The tasks usually represent the typical actions users would take while using the product.

Usability testing can be conducted in various ways, such as in-person, remote, moderated, or unmoderated, depending on the goals and constraints of the project. The cost of usability testing can vary depending on the size and complexity of the product and the testing method. In-person testing can be expensive, but remote testing methods can be more cost-effective. The cost should always be weighed against the potential benefits of improving the user experience of the product.