Landscape mapping

Landscape mapping refers to any activity that produces UX maps: empathy maps, customer journey maps, experience maps, service blueprints, and others.^[1] It often works as a follow-up for postup and affinity diagramming. Landscape mapping aims to determine relationships and patterns between items or categories and visualize them on a map.

The format of the exercise depends on the type of map you want to produce. A customer journey map structure may work best to understand customers' actions, thoughts, and emotions, while a treemap structure can help understand complex hierarchical data.

Regardless of the type of map, landscape mapping should be:

• Collaborative: Get multiple perspectives to get the full picture
• Time-restricted: Introduce time limits for each step to avoid getting stuck discussing relationships and interdependencies