Sources of conversations

Conversation mining can be done on any digital domain where information is shared freely by users such as e-commerce websites, the review page of your website, social media sites, forums, and groups where users are active and vocal through their reviews, posts, and comments.

If your team has already designed a user persona for your product, this step should be fairly easy. Even if you do not have user personas at hand, use the data available to you to figure out where your users are present online. This will function as the source for your conversation mining.

Keep in mind that it is unethical and also possibly illegal to intrude into private conversations without users’ knowledge to carry out research for your product development.