The purpose of an interview is to get real and insightful answers from your participants. Asking leading questions that influence their answers can be counterproductive to this goal.

A question can be considered leading if:

• It contains your opinion or an expected answer. For example: “What about this UI is beautiful?”
• It primes your participant to focus on one particular emotion and answer a certain way. For example: “How sad do these colors make you feel?”

Remove or rephrase leading questions to make sure participants have the liberty to think and answer without any confines.