Incentivizing participants

Offering incentives is a good way to encourage high-quality participation in your study. It can also help you build a larger pool of participants and thank them for their valuable time and insights. Most popularly offered incentives include monetary compensation or gift cards. But, incentives can also take the form of credits, discounts, merchandise, or free early access to a feature or service.

When incentivizing your participants:

• Calculate the correct incentive amount or value by factoring in the duration and nature of the task and the skill level of the participants
• Use incentives that can be availed easily by all your test participants
• Decide in advance and inform participants of when they’ll receive their rewards and through what medium

Check out this guide that outlines the most common incentives provided to participants for different types of studies.