The motivation, ability, and trigger principle says people take action when they have a reason (motivation), the means (ability), and a prompt (trigger).^[1]

Here’s how to incorporate it into your design:

• Increase motivation: Provide reasons for users to engage. For example, "Get fit and healthy with our workout app."
• Ensure ability: Make tasks easy to complete. For example, "Quick 5-minute workout routines for beginners."
• Use effective triggers: Prompt users to act at the right time. For example, "Start your first workout now with a one-click setup."