Mimetic desire theory

The mimetic desire theory says that we often want things because other people have them. So, we are influenced by what people around us choose and like, making us want the same things.^[1]

Here’s how to use mimetic desire in design:

• Show popular items: Highlight bestsellers or trending products.
• Indicate availability: For instance, "3 items left in stock." This shows that others are buying the product.
• Display endorsements: Show endorsements from celebrities or experts. For example, "Recommended by [Expert's Name]!"
• Show social proof: Display user reviews, testimonials, or social media posts from customers sharing their positive experiences with your products.
• Show user activity: Indicate how many people are currently viewing or buying a product. For example, "5 people are looking at this item right now."