Ethical design builds trust and respect with users. Here are its main tenets:

• Be transparent: Provide honest information about what users can expect and avoid misleading claims.
• Give users clear choices: Allow users to choose features rather than enrolling them automatically. Explain the implications of their choices, like subscription costs and what’s included.
• Respect their decisions: Provide simple ways for users to opt-out or change settings. Only collect necessary data and inform users how it’s used.